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Color Palette

The Catholic University of America has instituted a primary and secondary color palette for use throughout all digital and print marketing and communications. It’s important that the Catholic University brand presents a consistent color palette across all mediums, and becomes recognizable as the colors of the institution they represent.

The Pantone Matching System (PMS) has been used to establish the color palette for print mediums. Red, green, blue (RGB), cyan, magenta, yellow, black (CMYK) and hexadecimal (HEX) builds are also listed to support all other mediums and platforms.

Primary Color Palette
The primary color palette is representative of the legacy (its founding in 1887) and location (Washington, D.C.) of The Catholic University of America, and is symbolic of the colors of the Catholic University shield. The tonal quality of the primary color palette has been selected to reflect the bold, confident, and distinctive nature of the Catholic University brand.

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Fonts for Print

The fonts can provide distinction and familiarity to a brand. There are a great many font families available for use. The Catholic University of America has selected two families that possess unique characteristics that help build the Catholic University brand and strengthen the Catholic University brand experience.

Minion Pro
Catholic University has retained the Minion Pro font for University letterforms. Minion Pro is inspired by classical, old-style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs. Minion Pro combines the aesthetic and functional qualities that make text type highly readable and versatile.

Avenir
In contrast to the elegance and legacy of Minion Pro is Avenir. Geometric, bold, and architectural, Avenir was created in 1988 and is especially effective when used in all caps for headlines and titles.

Never use fonts that mimic or resemble the Catholic University font families because their use will detract from the brand and compromise its effectiveness.

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Fonts for Digital

Fonts for electronic media, including web and interactive, need to be broadly accessible due to the media in which they live. The fonts selected have proved to be available across most commonly used platforms and applications. They are also readily available for operating systems and personal computers.

Amiri
Catholic University has selected Amiri as the digital equivalent of Minion Pro. Amiri is a revival of the beautiful typeface pioneered in early 20th century in the style of Naskh calligraphy. Amiri is a free, open source font available for download from the Google font library.

Open Sans
Catholic University has selected Open Sans as the digital equivalent of Gotham. Open Sans is a humanist sans serif typeface. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Open Sans is a free, open source font available for download from the Google font library.

Never use fonts that mimic or resemble the Catholic University font families, because their use will detract from the brand and compromise its effectiveness.


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Introduction | Protecting Our Brand | Logo | Shield

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