Vice President for Enrollment Management

Dee Gipson headshotPrior to coming to Catholic University, Dr. Deanne (Dee) Roe Gipson was Vice President for Enrollment Management at Ave Maria University where she helped increase enrollment by 38%, while lowering both their acceptance and discount rates. She researched and targeted specific geographic and sector markets and used strategic recruiting strategies to find mission-fit students. This fall Ave Maria welcomed its largest undergraduate class ever.

Before arriving at Ave Maria in January 2021, Dee served as graduate recruitment strategies program director at the University of Notre Dame. Dee worked with the graduate colleges recruitment and admissions teams to attract and retain a higher caliber of student while assisting in their campus assimilation.

The bulk of Dee’s professional experience was in the hospitality industry. She worked for Intercontinental Hotels Group for 18 years as director of training and human resource development and general manager of hotel operations for six hotels.

Born in Detroit, Mich., Dee has a Bachelor of Arts in Interdisciplinary Studies from the University of South Carolina. She has a Master of Arts in Liberal Studies from Rollins College, and a Ph.D. in Human Environmental Sciences from Oklahoma State University.

Dee brings her leadership, problem solving, and research skills to guide the University in growing both the undergraduate and graduate programs. Through strategically formulating new processes supported by data analytics, we are confident in her abilities to guide the team as she did at Ave Maria University.

An avid runner, Dee promotes wellness throughout her life personally and professionally. Her dissertation research was on Management Wellness Impact on Revenues and Profits. She has always been involved in mentoring women in their contributions to society, their communities, and their families in the various cities she has resided in. While living in the Archdiocese of Atlanta, she served in an educational and sacramental preparation role.